Founding cohort · 20 spots only

You Don't Need More TimeYou Need The Busy Parent Project

Group coaching for parents who want to get fit in the time they actually have - not the time they wish they had.

For time-poor mums and dads who want to lose weight, feel stronger, and actually keep it up - without adding one more thing to an already full plate.

Claim Your Founding Spot →

20 founding spots open soon at a locked-in rate. Everyone else pays full price later.

A parent doing a short home workout in the living room while their child plays nearby

20–35 minute sessions

Home or gym. Your call, every time.

Sound familiar?

You used to make time for yourself. Then the kids came, the job got busier, the to-do list got longer - and somehow you always ended up last on it.

You're not lazy. You're not unmotivated. You're just out of time, out of energy, and out of headspace to plan one more thing.

You open a fitness app, see a 1 hour+ session, and close it again - where would that even fit?

By the time the kids are down, deciding what to do with your last free 20 minutes feels like its own chore.

Any time spent on you quietly competes with time you feel you “should” be giving your family.

None of the other parents around you are training either, so there's no one to keep you accountable.

None of that means it's not possible. It means you've been doing it without a system built for your actual life.

The membership

Introducing The Busy Parent Project

A £49/month group coaching membership built specifically for parents. It's a training, nutrition and consistency support programme that fits around your schedule, not the other way round.

1

Training

Rotating 4-week blocks, 3–4 sessions a week, 20–35 minutes each. Home and gym versions of every session, so a missed gym day never means a missed workout.

2

Nutrition

A no-tracking-required framework built for people cooking for a family, not just themselves.

3

Consistency

Weekly planning prompts, daily check-ins and an accountability group so you're never doing this alone.

4

Coaching Calls

Coaching calls designed to help with all those common issues that arise but you think its only you encountering them.

5

Community

A private space for wins, questions and support, open every day, not just on call days.

6

Resources

An on-demand library: quick-meal ideas, no-equipment workouts, sleep and stress basics.

Your week, in four steps

  1. Step 1

    Monday

    Your training plan and nutrition focus land in the app.

  2. Step 2

    Thursday

    Q&A session - Ask anything, get unstuck, and move forward

  3. Step 3

    Every day

    A community that is there when you need them.

  4. Step 4

    Friday

    Share your win. Small and consistent counts more than big and occasional.

Why this isn't another programme you'll fall off

Most fitness programmes are built for people who have a spare hour and a quiet kitchen, then bolt on "busy parent" messaging afterwards. This one is built backwards from the actual constraint: every session has a genuine home version so a missed gym day never means a missed workout, the nutrition side needs no tracking or separate meals because it's built for someone cooking for a family, and the community replaces the willpower every other programme quietly assumes you already have. It's not more information or motivation busy parents are missing - it's a system and a small group of people that make consistency the default, not something they have to manufacture alone at 9pm.

Rob Cooke with his daughters at a HYROX fitness event

Built by someone who has had to train and adapt around the same chaos

Hi I'm Rob, Dad of 2 girls (now 22 & 19) ive been in the fitness industry since i left school and have seen it over and over again over the years that one of the first things that gets sacrificed is your own fitness. Not because you don't want to do it but purely from a time and know what to do in the limited time you have. Everyone has 168 hrs a week to get everything done all you need is 2% of that or less than the time that you binge on Netflix!

Founding member pricing - 20 spots only

Locked for life while you stay a member

Founding

£29/mo

£49/mo - locked in for as long as you stay.

Standard

£49/mo

Everyone who joins after the founder cohort.

Join now as a founding member and lock in £29/month for as long as you stay a member. Everyone who joins after the founder cohort pays the full £49/month.

In exchange, founding members help shape the first curriculum block and share how it's going - your feedback directly builds the programme.

Once the founder spots are gone, they're gone - the next intake opens at full price.

Claim Your Founding Spot →

Compare that to your other options

A private 1:1 online coach£80–£200 / mo
A hybrid coach with in-person sessions£150–£350 / mo
The average UK private gym membership - no coaching at all£48.45 / mo
The Busy Parent Project£49 / mo

The Busy Parent Project gives you coaching, community and a plan built around your life for a fraction of the cost of going it alone with a PT - and far more support than a gym membership alone.

Questions you're probably asking

Ready when you are

You don't need more time. You need a plan that fits the time you've already got, and people in your corner while you use it.

Claim Your Founding Spot →
Claim your founding spot